Hello, I'm samantha!

I'm a User experience 
Researcher.

I enable teams to create more thoughtful and useful experiences with enterprise software. My experience comes from social research methods, data analysis, and project management.

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my research philosophy and values

Pragmatism in research

The research questions determine the methods, and applying both qualitative and quantitative approaches to triangulate data helps to draw comprehensive conclusions.

Ethical responsibility

Tech companies have a responsibility to consider their societal and environmental impact. We owe it to users to find ways to preserve their dignity, enable their health, and improve their contexts.

Loyalty based on respect

Users are smart, don't like to be manipulated, and notice when businesses treat them respectfully. This is what drives customer loyalty.

My skills

Here are some of the things I can do.

Problem discovery

Before coming up with solutions, it's important to fully understand the problem. I help teams start from the beginning.

Solutions testing

I help teams figure out whether a solution is working for users. Then it's easier to decide whether to keep going, pivot, or kill the solution entirely.

Research Ops

I work systematically to document and organize my teams' work so that our research outputs are findable and scalable.